Map of the Gifts of Nature to America (Still Image)
Map of the Gifts of Nature to America
This 1934 pictorial map was created by the Kellogg Company. The titular "Gifts of Nature" refers to agricultural plenty, but the map also depicts historical sites, industry, and Native American tribes. Also shown are railroad lines, migration routes, and recreation. Insets on both sides of the map, as well as near the Great Lakes, connect these "gifts" to the development of the Kelloggs Company. The narrative begins with Native Americans, then depicts the original home of Kelloggs, then moves on to facts about the company's industrial prowess as well as a picture of the enormous Kellogg plant. The trajectory of this narrative advances an argument for progress and success: white dominance, homegrown business, and industrialization.
This narrative is supported by imagery throughout the map, as when Native American tribes are represented by tomahawks. Additionally, large labels throughout the map define swathes of land by their agricultural output: "The Heart of the Corn Country," "The Land of Cotton," etc. This indicates that the land itself has a destiny: to support the American people (specifically, through their consumption of Kelloggs!). Interestingly, the only human forms depicted are those of cowboys in the southwest.
Of the maps in this collection, this is the one that advances the most explicit commercial argument.